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  Our Products In Action

Rule Pumps Save Boat and Crew


When a boat used during a recreational fishing trip sprung a leak on the high seas, disaster was averted because three durable and high-quality bilge pumps from ITT's Rule Industries were on board. Rule Industries is the global leader in submersible bilge pumps for the recreational and small commercial boat markets and a principle provider of marine accessories such as bilge pumps and switches, compasses, winches, and boat care products.

Just off the coast of Massachusetts, between Cape Cod and Cape Ann is a great fishing ground known as the Stellwagen Bank. This sand and gravel plateau at the mouth of Massachusetts Bay captures nutrient-rich waters that powers a vast multi-layered food web that culminates with the great humpback whales that are found feeding in the area.


A grateful John Macnamara and John Avery tell Rule Industries employees the story of how the pumps they made saved their boat and very possibly their lives.
It was to these rich fishing grounds that two sport fisherman were drawn and where bilge pumps from ITT's Rule Industries kept them afloat on their sinking vessel until help arrived.

John Macnamara and John Avery rode out to the Stellwagen Bank at 10:30 a.m. on a Sunday in early June for a day of leisurely fishing. The friends, who had met three years earlier because they tie up their boats next to one another at the Cap Ann Marina, were ready to fish.

"There were tons of them, too," said Avery, a Foxboro, Massachusetts man, who is an architectural representative for a paint company. The men were riding in Macnamara's 30-foot sport fishing boat and hoping to catch striped bass and maybe a blue fin tuna or two.

But as luck would have it, mechanical difficulties intervened. As they cruised the bank at about 25 knots, the boat started vibrating. The friends slowed the boat, but the problems got worse. They cut the motor and alarms sounded. The men then opened the hatch to the boat's engine to figure out what the problem was and saw water three feet deep and rising.

"We had no engines and were 14 miles out in Stellwagen with no land, no people, no nothing in sight," said Macnamara, who lives in Wakefield, Massachusetts and owns a business that makes signs and banners.

The men immediately called the U.S. Coast Guard for assistance. They were told that help was 40 minutes away. With the water temperature about 50-degrees F, the Coast Guard later told the men, they would have survived in the water for about 20 minutes before succumbing to hypothermia.

Three Rule Pumps on Board
Luckily, the men survived, as did Macnamara's boat, because of the three bilge pumps made by Rule Industries in their Gloucester, Massachusetts factory - only a few miles from where the boat was taking on water.

The problem, Macnamara explained, was that a seal of the boat's through-hull fitting around the shaft that runs between the engine and propeller had broken. When the friends gunned the motor, in hopes of making it back to shore, the shaft only made the hole larger.

To provide some perspective on how fast water can flood a boat, a one-inch diameter hole in the hull of a boat that is at a three foot depth will let in approximately 34 gallons per minute - or about 2,040 gallons per hour.

The sport fishing boat was originally fitted with the three Rule pumps as original manufacturer equipment. According to Steve Tilders Marketing Manager for Rule, "We tell the boat builders that they should normally have about 100 gallons per hour pumping capacity per foot of boat." Continuing, Steve noted that, "The pumps are generally located in the lowest area of the boat. In an OEM installation such as this, the boat builder decides what capacity pumps go into the boat and where they go."

With the boat experiencing massive leakage through the hole next to the driveshaft, when the water level reached roughly 2.75 inches, the switches on the Rule pumps kicked in and turned the pumps on.

Luckily, the leaking vessel was equipped with two 1,500 gallons-per-hour (GPH) capacity pumps and one 500 GPH pump for a total pumping capacity of 3,500 GPH.

The leak on the boat at first outstripped the boat's three pumps until Macnamara stuffed a towel against the hole and forced it closed with his feet. That gave the pumps time to work.

When the Coast Guard arrived on the scene, they determined that with the pumps working and no lives in immediate danger, they would try to tow the boat to shore. The Coast Guard plugged the leak with a hardening substance that later disintegrated under the water's pressure. Macnamara said that particles of the hardening substance were ingested into the pumps, but that they still continued to work.

When asked about the quality of Rule pumps, Tilders remarked that, " These pumps have 30 years of engineering change orders built into them. They are the flagship products of the Rule line and the two particular models installed on this boat are the highest selling models The pumps are truly built from the ground up at the Rule plant in Glouchester, Massachusetts. This includes the motors, which is unusual in this industry, and each pump is subjected to many quality control checks." Tilders went on to say that the larger pumps, which pumped the majority of the water on this boat, enjoy a 90% market share in the bilge pump market.

The Coast Guard towed the men back to Cape Ann, with the pumps still running, on a return trip that lasted about seven hours. Once back safely on shore, the two friends were so thankful for being alive that they felt they had to come personally to the factory to express their gratitude to the employees. The duo eventually dropped by to the Rule factory to say thank-you to the people who made the pumps.

Tilders said the company routinely gets letters from grateful customers, "but rarely does it include a personal delivery."

Tilders helped usher the men through the plant and gather employees to meet them. He said it was important that the company's workers hear their story. "This is serious stuff and they really have to understand that they are doing important work which is true to the ITT Industries motto, "Engineered for Life."

The friends told the story to groups of employees, whose faces variously showed astonishment and wonder. The critical part of their story was what might have happened without the pumps, with the frigid waters quickly filling their craft.

"If I had one less pump, or if one of those pumps wasn't working, the boat would have sunk," Macnamara said. "In essence, your pumps saved us."

Rule Industries' outstanding products and market leadership encouraged ITT to acquire Rule in 1998. Rule is now part of the ITT's Specialty Products Group and markets its products around the world along side those of Jabsco, another leadership company in the leisure marine market.


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